Cuban Cigars

Cuban Cigars

MARKETING MANAGEMENT

CUBAN CIGARS

INTRODUCTION
Rudyard Kipling said in his poem "The Betrothed," "And a woman is only a woman, but a good cigar is a smoke."
Cigars, more or less in the form that we know them today, were first made in Spain in the early 18th century, using Cuban tobacco. At that time, no cigars were exported from Cuba. 

Cuban cigars have always been considered the ultimate cigar, part because of its strong, true flavour, and part due to the mystic surrounding their production and distribution.

A good Cuban cigar, like a fine wine, proclaims its origin and quality even before you start to enjoy the exquisite flavor. That's because Cuban cigars are made from one unique ingredient - Cuban tobacco. Cuba is well-known as the land of the best tobacco all over the world. Historians affirm that the first plantations arose in the 18th century, by the East of the Island, and progressively extended to the West. For many years, tobacco was the second exportable production of the nation, after sugar. The country's higher and most recognized tobacco production is located in Pinar del Río province.

A few popular types of Cuban Cigars include Montecristo No. 4 (spicy and strong), Fonseca Cosacos (milder and lower in price), and Hoyo De Monterry (with a nutty undertone). The most expensive cigar in the world is- the Cuban Cohiba Behike is a limited edition cigar, sold only in boxes of 40 units, which was first introduced in Spain.

HISTORY
1400s
Explorer Christopher Columbus is generally credited with the introduction of tobacco to Europe. Two of Columbus's crewmen during their 1492 journey, Rodrigo de Jerez and Luis de Torres, are said to have encountered tobacco for the first time on the island of Hispaniola, when natives presented them with dry leaves that spread a peculiar fragrance. Tobacco was widely diffused among all of the islands of the Caribbean and therefore they again encountered it in Cuba where Columbus and his men had settled....

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