PROBLEMS AT HAND
1. Perry’s newest team member Sandi, who was about four months old in the team, had observed the overall work environment in the clinic and concluded that, the morale of the team was low and members were not motivated enough to take on growth of the practice. She expressed her feelings and apprehensions to Perry.
2. Perry gave a deep thought to this observation and realised that, even he had similar observations. He was aware that his team is very happy working with him, primarily due to his easy going nature and accommodating ways. He was also compensating them with a reasonable pay package, which was among the best in the practice. Therefore he was quite perplexed and could not pinpoint the cause of this low motivation. He was then reminded of the advice and warnings by some colleagues some time back.
(a) As the business grows, complacency sets in; the employees develop a sense of being exploited.
(b) They feel that the business is growing because of their hard work.
(c) They feel short-changed as their wages salaries may not have grown in the same proportion.
(d) They feel that the owner is making more money at their expense, as some of them are privy to the daily and monthly income.
3. At the same time they were not aware of the various expenses Perry had to incur towards operating cost such as, Lab material, Salaries & Wages, Telephone & Electricity bills, Advertisements, Insurance premium and other such miscellaneous expenses. Further, he had to pay the staff regardless of the number of patients examined.
4. Perry had attended a Dentists conference a few years back and he had come across a Business Analyst, who had discussed a similar situation. He had discussed two options then. Perry realised that he could use the same template to resolve this issue. The salient aspects these two approaches are given below:-
(e) Option I...