Moultre Spencer
Week 2
20.8
A—Through this case study, the Henry and Associates group did a very good job of addressing its audience’s main needs and by complying to a formal plan to get ideas from their audience in order to meet their goals they had outlined. The Henry and Associates group first performed an audience analysis in order to figure out who they were addressing, understanding and solve the question of why their listeners should care about the information they were presenting, and also addressing the question of what they want their audience to know, believe, and or do out of listening to the presentation(Cooper, Schinder, 2012, p.544). They were able to share their briefing with the staff and effectively communicate how they wanted the audience to engage in a post-briefing which consisted of them getting feedback through emails and taking a short three minute survey about the presentation, which would also give them good feedback from the audience. By using the “question and answer technique”, they would easSily be able to get specific feedback from the audience and get any ideas out from the audience in a simple, easy to understand kind of way. Jason and Sara also mention in the case that they wanted their audience to know exactly why they were having this meeting and used persuasive communication by conducting a poll in which they took the results from and had the audience indicate which topic was their first priority. Once the audience was able to see the results, Jason and Sara were then able to pull the groups ideas together and realize that they needed to narrow their ideas and priorities down a bit in order for every on to pull together and focus on a couple main ideas. Next, them making sure they did not share any information that would be too complex for the group to understand, like technical graphs or charts, which may have bored the group and lost the interest of the group. All of these strategies were well thought out and planned and...