ELECTRONIC COMMERCE, STRATEGY & MANAGEMENT
CIT300
Revision R i i
Kevin Ginty / kevin.ginty@sunderland.ac.uk Saïd Gourram / gourram@yahoo.fr
University of Sunderland
CIT300
Unit 12
So what’s going to be on the exam?
University of Sunderland
CIT300
Unit 12
Module Assessment
• Required to assess the module content evenly and effectively across the range of topics • Two occasions to carry out assessment:
–A i Assignment t – Exam
• Already done assignment • …
University of Sunderland
CIT300
Unit 12
What is in scope at s scope?
• Everything from the lectures y g • Everything from the tutorials • E Everything i Ch ff thi in Chaffey
University of Sunderland
CIT300
Unit 12
Exam format a o at
• …is the same as the past paper you have in the module guide • 2 hours • Section A short answers, all compulsory, worth 50% • Section B, essay questions, 2 from 4, worth 50% h 0%
University of Sunderland
CIT300
Unit 12
Quest o a ge Question range
• Some directly taken from lectures • Others ranging across topics lightly covered in lectures/tutorials, covered in depth in Chaffey
University of Sunderland
CIT300
Unit 12
Think about the major j topics on the module • • • • • CRM Interoperability Business models and classification Web Engineering and Accessibility Security
University of Sunderland
CIT300
Unit 12
Business Models us ess ode s
• Which models have we covered?
– Porter’s five forces – ebXML and Collaborative Commerce – Experts and Experts II –…
University of Sunderland
CIT300
Unit 12
Porter’s Five Forces Model
Threats of New Entrants Threats of Substitute Products & services
The Company
Traditional Rivals
Bargaining Power of Suppliers
University of Sunderland
Bargaining Power of Customers
CIT300
Unit 12
THE VALUE SYSTEM
Accounting Invoicing etc. Administration & Personnel. Sales & Marketing
PRODUCTS & SERVICES
Customer Relations...