Running Head: Management Strat
Management Strategy Paper
Blue Beacon Truck Wash operates more than 100 truck wash locations across the United States and Canada. Each location is open 24 hours a day, 7 days a week. Blue Beacon has more than 30 years of experience, with easy access to major interstates and highways. Blue Beacon provides fast and friendly service. Blue Beacon Truck Wash will achieve 15- 20% annual growth through existing businesses with the added revenue projected in introducing public vehicles to our existing services. We would provide fast and convenient and affordable service to the public.
My analysis of growing the business in this industry is to implement a plan to restructure the curbside appeal to entice more business to travelers and local residents. A clean and presentable store front would need a brighter appearance, provide a clean look inside and out. Presentation is means to every business, friendliness, attitude, and performance will be an asset to the business and help to generate revenue. Bright lights and extra patrol will enhance security and ensure everyone’s safety because this type of business has a reputation of attracting unwanted visitors.
People not machines will wash trucks, motor coach, passenger cars, trucks, and tractor trailer ridges. Competitive markets offer drive-thru car wash service, self service car wash, or do it yourself with low water pressure. Another competitive business, Rieskamp Washing Systems pioneered a touch less, automated large vehicles washing industry with 40 years in business. The only company to offer a limited lifetime warranty when an approved Rieskamp cleaning agents are used, with stipulations and guidelines, to continue to use products. Rieskamp systems are designed for safe, effective cleaning with the lowest operating and maintenance costs. Their engineers design their equipment using as many off the shelf parts which helps keep maintenance expenses low. They...