Digital signage also referred as dynamic signage is a form of slivercasting in which multimedia content is displayed at public places for advertising or informational purposes. It consists of a computer or playback devices which are connected to electronic display devices (LCD, LED, etc.) to display content such as digital images, videos and information. Various hardware components are used in the installation of a digital signage, such as media players, content management server and one or more display screens. Digital signage are majorly employed in schools, libraries, medical facilities, department stores, office buildings, airports, train stations, bus stations, auto dealerships, banks, and other public venues. The benefit of digital signage is that the data to be displayed can be updated at real time. Additionally, the data can also be compressed for transmission and storage.
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The increasing worldwide acceptance of digital signage due to its dynamic nature which allows the content to be updated at real time is one of the major factors driving the market globally. Furthermore, with betterment in quality and decreasing prices of displays, the use electronic displays has risen significantly, thereby propelling the global digital signage market. In addition, the improved and easy user interface of displays is expected to spur the production and adoption digital signage for different uses in various industries. Implementation of digital signage has proved to be eco-friendly as it hinders the use of paper and other non-recyclable products for displays. Additionally, with employment of LED display panels, a significant reduction in the amount of energy spent can be achieved.
The high initial investment for displays and high maintenance costs are factors that hinder the global digital signage market. Additionally, power (electricity) issues, especially at remote locations,...