M | Trring triiiiing |
O | Goodmorning, this is Eline speaking. What can I do for you? |
M | Goodmorning Eline, it’s Lien. I’m calling to discuss the plans for advertising the company’s new range of woman’s handbags and men’s wallets before Christmas. |
O | That’s great, I have already prepared some ideas. |
M | I didn’t quite catch that. Could you say that again please? |
O | I said I’ve already prepared some ideas. I’m sorry the line isn’t good. My battery is low. |
M | No problem. What did you had in mind? |
O | So first of all, I think we need to spend a lot of money cinema, local radio and television advertising. |
M | I like your ideas of local radio and television advertising. But I think it’s better to do some limited cinema advertising. |
O | Ok that fine. I also had the idea of inviting some well-known local sportsmen and women to promote the new products in large department stores. |
M | I was more thinking about putting additional posters in local stores. |
O | You have to see it big, local stores are too small. You have to reach a large public. In my opinion, the best way of advertising in this case is to promote the new products in large department stores. |
M | Ok that’s good. Hold on a second, while I write it down. |
O | So next, I think we need to exhibit the products at the local airport, rail and bus stations, and also on local vehicles. What do you think of that? |
M | I agree on that one. |
O | So last but not least, we can’t forget to advertise online. But I have no experience in that area. |
M | I know a local marketing consultant for advise on online advertising. |
O | Could you give me his details please? |
M | His name is David Habershom and his email adress is: d.habershom@JHPAssociates.com |
O | Could you spell that for me please? |
M | … |
O | Thanks, I will contact him right away. |
M | Now we have to agree on the contribution of the cost of the advertising. |
O | I was thinking that...