The fast food industry is targeting young children. They are spending millions of dollars advertising to children. They are using flashy ads, and popular toys to reel children in. With little regard to the health risk that is associated with a diet high in fast food.
The fast food industry has discovered that young children have buying power. Armed with that information the fast food industry has directed their advertising towards children. They place ads where they know young children will see them. The fast food industry spends millions of dollars on television ads. These ads run during prime viewing times for children. They also make sure their products are strategically placed where children will see them. The fast food industry spends millions on product placement. They are making sure that they children see their favorite actors or sports figure endorsing their product. (NCBI)
Another way the fast food industry is targeting young children is by having that cute little toy in the box. They put that cute little toy in the box to encourage brand loyalty. It is not a coincidence that the week the new Toy Story movie comes out you can find Buzz and Woody in the kid’s meal box. The fast food industry has learned to get the children when they are young. “Research has shown that brand loyalty begins in children as young as two years old”(mediaawareness). They know if they can hook a child at two years old that will result in a customer for life.
A diet high in fats food can lead to many health risks. Fast food does not provide the essential vitamins and minerals a body needs to develop. Children’s bones and muscles are in an important stage of growth, and having a diet high in fast foods will have a negative effect on their growth and development. (livestrong)
An extremely important fact to point out is childhood obesity is directly linked to consuming too much fast food. One cheeseburger has about 500 calories, and...