Silver Screens Inc.
This business proposal targets a new market for personal computers. Silver Screens Inc. is a personalized computer company that specializes in commercial systems. They have been in business for 11 years. In researching a new market, the baby boomers are becoming a sector of the population all to their own. These are the folks who have invented or provided us with all the electronic and time saving devices. The market consist of about 76 million boomers out there ((Haaga, 2008, para. 1). There is no other company out there that caters to the special needs of the baby boomers. You do have the generic all around computer that has some features for the senior market. In looking into this business opportunity deeper, there is a niche market here waiting to unveil. This company will produce a computer that fits and is created fully with the senior citizen’s needs. No other company at this time specializes in this field. This will allow Silver Screen to render itself monopolistic in nature. We can launch and secure the supply thus setting the price before anyone can attempt to infiltrate this niche market.
Personal computers whether it is laptops or desktops are an elastic product. Due to the large number of PC’s on the market and in homes they may show and elastic property through the need in everyday usage. In 2010, 77 percent of households had a computer ("Computers," 2011, para. 2). The business sector was not counted in this analysis, but as the reader can see, there is data that most households in the United States own a computer. With the fact that three to four million baby boomers will turn 65 every year for the next 18 years, the sale of computers to cater to this market is significant.
Differentiation of Product line
We believe the success of this endeavor rest with the design to compliment the targeted audience. This will be a complete design makeover. The existing technology in today’s computer...