MTV Networks, a Viacom division, acquired Harmonix Music Systems late in 2006. “The acquisition of Harmonix demonstrates MTV’s commitment to music and furthers its strategy of engaging passionate music fans through a deep and immerse multi-platform entertainment experience” (Rock Band, n.d.).
Harmonix introduced their latest hit video game, Rock Band, in late 2007. Rock Band allows individuals to play in virtual bands. Rock Band allows for up to four people to play three different instruments, lead guitar, bass guitar, or drums while the fourth individual sings on the microphone. The instruments are used to simulate the performance of rock music by hitting scrolling notes on the screen. The success of Rock Band has prompted Harmonix to develop a sequel, Rock Band 2, that is scheduled to be released late 2008 (Rock Band, n.d.).
The purpose of this study was to determine the appeal of adding an electronic keyboard as an instrument for Rock Band 2.
We used a convenience sample of youth in the local area who are interested in Rock Band. The youth that were interested we invited to a focus group, explaining that they would be providing their opinion about an addition to the video game.
The focus group was held in the basement of one of the learning team members. The room had a big screen television and a WII setup with Rock Band and all of the current instruments. We also setup an electronic keyboard that each of the focus group members could simulate playing during a song. The room had couches on each wall for the focus group members not playing to discuss the video game instrument options.
We used a member of the learning team to be the focus group leader. The remaining members of the learning team were seating at the back of the room, to observe the focus group, and the participants were informed of their presence and interest in their comments.
Before the focus group began the moderator explained the...