FUTURE FOR PRINTED MEDIA
For many years, there was never any doubt that printing has a future. However, nowadays everyone has doubts for the future of printed media. The question on everyone’s minds is: Is there a future for the magazines and newspapers? I personally think there is, however there will be many changes still to come. The future of printed media will be advertising, advertising and advertising.
Printed media, a term defined as: “Publishing is the process of production and dissemination of literature or information – the activity of making information available for public view. In some cases authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content. Traditionally, the term refers to the distribution of printed works such as books and newspapers.”
NO FUTURE WITHOUT A PAST
An analysis of printed media (magazines and newspapers) would not be complete without considering the past of printed media. As the past plays a vital role in the future of printed media. For centuries civilizations have used printed media to spread news and information to the masses. The earliest recorded “newspaper” appeared around 59 B.C. in Rome. But the very first hand-written newspaper appeared in the 8th century as a hand-written newssheet in Beijing. It has been 30 000 years later since the first recorded evidence of written communication and it is still drastically changing and growing.
Competitors to printed media has only emerged in the id 20th century and has been growing rapidly ever since. Mass media like Television and radio is at the same level as printed media and some electronic media has become more powerful.
Printed media’s biggest threat is the increase in technology or mainly the internet. The web is the place where a person can find almost anything a persons looking for, from recipes and sport updates to the latest news. But...