Gap Analysis: Global Communications
Global Communications has found itself in a situation that on the surface, seems to be a proverbial “Catch-22.” As a whole, their problem can be summed up as poor decision making and lack of foresight. In fact, recent research “suggests that only about half of managers’ decisions are successful, and that managers themselves are often unaware that the way that they go about making decisions is the main cause of failure” (Nutt, 1997, p. 45). To down-size the company, means possible legal actions from the Union, destroying the morale of its current employees, upsetting suppliers, losing customers, further driving the price of their stock downward, and making competitors happy. Keeping domestic call centers open means a severe loss of profits and potentially reaching the point of filing for bankruptcy. However, on a positive note, Global Communication’s situation can be turned around. To do this, a careful situational analysis must be conducted, examine the stakeholder’s perspectives and possible ethical dilemmas, provide a future vision and state the goals and milestones that must be set and achieved to reach that vision.
Issue and Opportunity Identification
In recent years, cable companies throughout the world have begun offering more than just cable television. Coaxial cable-delivered Internet was born with the discovery of electronic systems that can make use of unused bandwidths. With this came the discovery of digital television signals in which 10 digital channels can be used in the same bandwidth as one analog channel. This meant that the cable companies could begin offering luring packages to consumers that included television service, Internet service, and phone service for one monthly bill that was, oftentimes, much cheaper than the three bills summed separately. These packages caused many customers to drop their telephone services and Internet Service Providers for the more popular and efficient...