2012
HHL- GRADUATE SCHOOL OF MANAGEMENT Abou George, M13
STRATEGIC ANALYSIS: GAP INC.
Contents
1. Executive Summary............................................................................................................ 2 2. Industry Outlook ................................................................................................................ 2 3. Business Characteristics ..................................................................................................... 2 4. Industry Analysis ................................................................................................................ 3 5. Value Chain Analysis .......................................................................................................... 4 6. SWOT Analysis.................................................................................................................... 5 7. Recommendations ............................................................................................................. 6 8. Conclusion .......................................................................................................................... 6 9. Appendices......................................................................................................................... 7
1
Executive Summary
Founded in 1969 The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: Gap banner, Banana Republic, Old Navy, Piperlime, Athleta. Gap has served as the bridge of fashion between multiple generations and continues to pursue global brand identity through high-quality growth initiatives. Gap, Inc. has approximately 135,000 employees and operates 3,076 stores worldwide, of which 2,551 are in the United States. Gap, Inc. remains the largest specialty apparel retailer in the U.S., though it has been surpassed by the 1...