Global Sports Nutrition Market Players See Opportunities in Burgeoning Sector of Sports Food
Sports nutrition is a specialized market within the overall nutrition industry. A number of products fall under the sports nutrition market; these include: protein bars and shakes, energy bars and drunks, and dietary supplements. A number of nutritious and energy-boosting ingredients go into the manufacture of sports nutrition products. Typically, such products comprise ingredients such as caffine, linoleic acid, creatine, and taurine.
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Sports Drinks Hold Largest Market Share but Sports Food Looks Promising
Within the global sports nutrition market, sports drinks occupied the largest market share in 2014. However, there is another segment that presents several growth opportunities- sports food. The segment of sports food is currently growing at a very healthy pace and there is much scope for innovation and new product development within this segment. Globally, the sports food segment will benefit from heightened health awareness levels and a change in lifestyle.
To put this trend into numbers, the sports drinks product segment was estimated at 8.21 billion liters as of 2013. And, the sports food segment will emerge as the fastest growing segment with a 9.6% CAGR from 2014 to 2020.
Sports Nutrition Market Rides High on the Obesity-Alleviation Wave
The occurrence of obesity worldwide has doubled since 1980, according to the World Health Organization (WHO). This has spurred many countries into action so as to control the obesity epidemic before it spirals into an unaffordable cost to their healthcare systems. In view of this drastic change that’s brewing in virtually every major nation, the pressure is on consumers to lead an active, balanced and healthy lifestyle. The most convenient way to do this is via...