Green Initiatives Paper
University of Phoenix
As the century turn, global warming and conservation has become a growing topic in today’s society. As the business world grows, so does the concern with the environment. In this document some green initiatives that current companies such as Jet Blue will be explained and what purpose they serve. The personal opinion will be given from the student’s point of view as it pertains to why these businesses chose to go “green”. And lastly an explanation of how Jet Blue has or has not implemented International Organization for Standards (ISO) 14000 protocols, TQM, Process improvement and if yes how do they benefit or effect they have or are having, what benefit or effect to the company if they are implemented.
As the airline industry increases it services to become more global to gain competitive advantage, many of them are forgetting to management and monitor how their growth will affect the environment. Recently the government has gotten more involved than ever to help those groups that have always pushed for the knowledge of how business growth effects the environment. The Go Green Initiative operates in 1,293 cities in all 50 U.S. states and 39 countries worldwide (GGI, 2010). Jet Blue recently became the latest green airline when it created its Jetting going Green program (GBBB, 2010). Some ways that Jet Blue is reducing its green airline carbon footprint are by use one engine to taxi to and from runways to reduce carbon emission, reduce flying times, eliminated disposable headsets and reducing paper waste by eliminating in-flight magazines (GBBB, 2010). At its major hub airport, JFK International Airport in New York, New York, about 1500 gallons of fuels is recycled each month, cooking oil is reused if possible, done away with paper tickets and has plans to open a terminal that will be eco-friendly to be open in 2011.
Jet Blue is just one of many airlines are who are taking advantage...