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Strategic Initiative Paper

Strategic Initiative Paper



Strategic Initiative Paper
Christine Bender, Adele Powell, Brent Wengert
University of Phoenix
Business Finance FIN/370
Instructor Julie Vogt
May 4, 2009

Strategic Initiative Paper
In order for any company to prosper and succeed, they must focus on strategy and planning. Strategy is a plan to reach a set goal for the purpose of obtaining success. In business this concept takes shape under the term “Strategic Planning”. To understand Strategic planning one must first understand the difference between a business plan and a strategic plan (Carter McNamara, 1997-2009). The difference is a business plan will focus on the aspects of a business broken down into sections. A strategic plan focuses on the goals of the entire organization for a set number of years looking toward future success. A strategic plan can consist of action plans to enhance sales or increase shareholders revenues or it can consist of only top-level information intended only for the eyes of CEO’s. (Carter McNamara, 1997-2009) In this report the strategic planning initiatives for the Disney Company will be reviewed along with how the strategic initiatives impact the sales and costs. The final segment of this report will describe the risks associated with the initiative and the financial impact that these risks may have on the overall operations of the Disney Company.
Strategic Planning
Strategic Planning in business is an essential part of a company’s ability to remain successful. Since the idea behind strategic planning is to find ways to enhance a companies overall performance, sales, shareholders value and lower the cost of expenses. It is wise and beneficial for a company to form a specific...

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