ASEAN Hard Luxury
Goods Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014
Future Market Insights
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Report
Description
Report Description
Luxury goods comprises of products such as accessories, footwear, apparel, watches and others
which are quite expensive and target those consumers who belongs to premium class. The
market for luxury goods consist of three types of end consumers, which includes kids lying
between the age of 0-12 years, teenagers belonging to the age group of 13 to 19 years and the
rest lies in adult group. Luxury goods market can also be segmented on the basis of application
which includes soft luxury goods and hard luxury goods. Soft luxury goods includes designer
apparel and leather goods such as hand bags and others, which is easily available for the
customers in the hypermarket stores or directly operative outlet. Whereas hard luxury goods
comprises of jewelry and premium watches. The hard luxury goods are offered to the consumers
through premium class outlets, stores or sell out through internet. Thus the market for hard
luxury product is also segmented on the basis of mode of distribution channel used for offering
products to the consumers. The mode of Distribution channel is segmented into retail outlets,
sell out through internet, company’s brand outlet and others. Among all these distribution
channel online retailing is expected to be most preferred mode for distribution in the forecasted
period. This is due to consumer convenience preferences and availability of the products at
lower price. Furthermore, the second most preferred mode is expected to be the company’s
brand retail outlets as they provide better offerings at less price.
Report
Description
Report Description
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