Harrison-Keyes Inc. is a global publisher which prints products specialized “in scientific, technical and business books and journals, professional and consumer books, textbooks and other educational materials for all levels,” (University, 2008). In recent years publishers have faced declining profits resulting from increasing competition amongst low-cost retailers, book stores and policies affecting the publishing industry tremendously. Due to the dramatic change in the industry, the Board of Directors have hired CEO William Guardo to help “revitalize the company,” (University, 2008) after Meg McGill resigned from her position. Guardo’s thoughts to revitalize the Harrison-Keyes initiative are to review the e-book strategy implemented by McGill and to determine where funds and resources should be reallocated too. With the Board becoming reserved to McGill’s plan after it had been implemented with several problems encountered, CEO Guardo now wants the team to demonstrate to him whether this initiative is still beneficial to the company, where they can earn more profit or how the company can better recognize performance management. The problem solution looks deeper into the scenario of Harrison-Keyes In. to provide other solutions and end of state goals that would be beneficial to the company. This paper is outlined to identify the issues the company was facing with several supportive solutions. Which ever is the best solution decided on by the executive team; Harrison-Keyes Inc. will become successful with the goals they want to accomplish.
Describe the Situation
Issue and Opportunity Identification
With Harrison-Keyes making changes to help the company be successful other concerns and issues have arisen or have been noticed. First and foremost, CEO Meg McGill has resigned her position and a new CEO William Guardo has been hired to revitalize the company. Changing the administration in a period where the e-book initiative has encountered problems has...