HS 450 Unit 9 Assignment Final Project
Locate and review the document called Concierge Care Backgrounder found in Doc Sharing.
To prepare for this Assignment, you might also want to view the PBS NewsHour video, Concierge
Medicine: Greater Access for a Fee, found here:
Source: Concierge Medicine: Greater Access for a Fee: PBS. Retrieved from
Prepare a 3–4 page (1000-1200 words) analysis for Dr. Green that demonstrates your consideration
of your practice’s current capabilities with regard to 1) adopting a concierge care business model or
2) expanding the existing practice. (Feel free to look at sample SWOT or Porter’s Five Forces
Framework templates for ideas, but do not use a template because some applications may not be
able to “read” the template you select.)
It is important to note that there are no completely right or wrong answers for this Assignment. In the
end, the physicians will make the final decision, but they are looking to you to evaluate the situation
from a business perspective, to have asked the right questions and to do the legwork.
Your submission will be graded based on your clear demonstration that the following have been
Customers (mix, customer demand)
Continuity of care
Sources of revenue
Costs (including marketing, technology, payroll, office fit-out)
Staffing needs (propose specific roles and responsibilities)
Finally, in a concise summary paragraph or two, present your recommendation to your employers.
What are the advantages and disadvantages of the status quo versus moving to a concierge care
model? Does a hybrid model make sense? If so, how would you structure it, and why do you think it
is the desired option?
Remember to be clear and detailed in your responses. Your writing should follow the...