Hailed all across the world as an appealing and low-cost drink that is best served piping hot, tea is finding its consumer base increasing by the year. The global tea market is expected to grow rapidly over the coming years. The primary cause of this is the growing number of people across all age groups who are beginning to prefer drinking hot tea over other beverages. The global tea market also provides employment to a large number of citizens of any tea-producing region.
Many types of tea are also touted for their therapeutic abilities against blood pressure issues, low bone density, arthritis, heart diseases, and several types of cancer. The high amount of antioxidants present in many teas, particularly green tea, is responsible for the purported health benefits.
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Growing Consumer Base Creates Larger Global Tea Market
The global tea market is finding an increasing demand as people are beginning to prefer hot beverages as a part of their daily liquid consumption. More and more people are becoming health-conscious and are thus being attracted to herbal teas due to their health benefits. Teas possess antioxidants in abundance, which helps treat and prevent multiple ailments, including cardiovascular and degenerative diseases along with stomach and esophageal cancer. The myriad health benefits provided by tea have helped drive the global tea market among the more informed and sophisticated consumer demographics.
Black Tea is the Most Consumed Tea in Global Tea Market
The two basic segments of the global tea market according to type are leaf tea and Crush, Tear, and Curl (CTC) tea. Sub-segments of leaf tea include oolong tea, black tea, and green tea. Of these, black tea dominated the global tea market in 2013, accounting for more than 50% of the global market in terms of demand. This sub-segment is immediately followed...