29 October 2010
It’s Not a Television Anymore
Many advertisers want people to believe that they are getting more from a product than what they had expected. LG, a large television manufacturer, does just this. An advertisement from LG was placed in Popular Mechanics magazine volume 186, N.O. 7, page 27, which portrayed the message that the LG 1080p full high-definition LCD TV with TruMotion 240Hz technology is more than ‘just’ a TV. The goal of the advertisement was to 1) convince the audience that LG makes more than ‘just’ a TV, 2) their product produces the most clear picture of all TV’s, and 3) the latest and greatest is with LG’s 1080p high-definition LCD TV with TruMotion 240Hz technology.
First, in the advertisement, it asks the question “Is it just a TV? Or is it something more?” LG wants the audience to think of this TV as an exhilarating experience rather than just another televison. In a review by Digital Trends they say, “The Dark Knight is a favorite for checking out black levels, detail, and overall color accuracy. The Joker’s face was right on the money, while car chases and explosions made us feel as if we were back in the Cineplex.” (Elrich). The LG 55LH90 is also a THX Certified Display. The engineers at THX check 400 data points, measuring the television’s performance and the video processor to see how it handles HD (high definition) and SD (standard definition) content. The LG 55LH90 also has TruMotion 240Hz scanning, which displays 240 scenes per second by combining 120Hz technology with scanning backlight. LCD televisions have backlights which are, lights that shines from the back of the set toward the screen. An LCD television works by sending electric impulses to millions of tiny liquid crystals. The crystals change shape in reaction to the electrical current and allow light to pass through. The action we see on an LCD display is really the coordination of all of these tiny liquid crystals....