Kid's Fashion Inc.
MKT230: Principles of Marketing
The mission of Kid's Fashion Inc. is to change the definition of cool by providing children with affordable, high quality, and fashionable apparel. The company strives to foster excellence in children and promotes kids to dress in elegant attire. Kid's Fashion Inc. doesn't design clothing that accommodates urbanized trends. Their objective is to change old trends and give children a look that will stand out. This philosophy separates Kid's Fashion Inc. from other clothing manufacturers. The company's product line includes dress suits, dress shirts, pants, ties, belts, boots, shoes, socks, underwear, jackets, vest, dress skirts, and tuxedos for girls and boys.
Kid's Fashion believes that it shares a social responsibility with its customers, employees, and others to serve the communities it does business in. Apart of this social responsibility is giving back through charitable contributions. The company has partnered with businesses in local communities to set up clothing drives. The company already donates 5% of its earnings towards this cause. As part of a new initiative, the company has sought to acquire and secure business sponsors to help with this vital effort. Idea sponsors include retail clothing stores, laundry mats, churches and other non-profit organizations, and major clothing manufacturers who share the company's passion for clothing less fortunate children.
Kid's Fashion designs professional attire for children ages 5 through 18. Among their best selling products are their dress suits for boys and girls. The company's idea target market for this product includes children from middle-class to low income families. Kid's Fashion strives to maintain a relationship with customers who share the belief that professionalism can be instilled into children at an early age. Unlike Carter's Inc. and other clothing manufacturers, Kid's Fashion has a...