Kiosks Market Growth- The Insight Partners

Kiosks Market Growth- The Insight Partners

Kiosks are standalone machines used for making transactions, placing orders and for brand promotions, and are usually placed in public areas such as airports, stations, hotels, hospitals and shopping malls. Kiosks are increasingly being deployed across various end-users verticals like BFSI, retail, stores, ticketing, job applications, reception platforms, and tourism, in order to interest end-users (individual or enterprise).

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A significant usage of kiosks can be witnessed at public forums, owing to their easy accessibility for users. For enterprises, it has emerged as one of the methods for providing easy self-driven services for accessing the facilities provided to their users. Another advantage being the space required for a kiosk setup is limited, thereby, saving the setup cost of enterprises. Additionally, kiosks also eradicate the use of extra man power for functioning operations as it can be directly operated by the users, thereby reducing company expenses. Thus, significant time saving can be achieved for end-users, as basic operations can be performed directly by the user, as per one's convenience. Since the setup cost is low for a kiosk, it can be moved to another potential region in case of business failure.

The major challenge faced by vendors worldwide is obsolesce of technology. Due to rapid advancement in technology, the vendors find it difficult to keep abreast with latest technology, thus hindering the use of kiosks globally. The lack or absence of interactive transactions means there is no personalized solution for customers coupled with data security issues regarding tracking user's information, are factors that inhibit the kiosks market in many regions and is yet another challenge faced by the players globally. In comparison with other retail outlets, such as shops, the volume of goods sold is lesser with kiosks, as these have a limited...

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