Running Head: Kudler Fine Foods
Kudler Fine Foods
Frequent Shopper Program
University of Phoenix
Kudler Fine Foods is a gourmet food store with three locations through the San Diego area. Kathy Kudler is the founder of this gourmet food industry that one day envisions a fantastic future creating a food business that could delight the taste of many people in a healthy and unique way.
For the last decade E-Commerce has became a sensational way of shopping, but Kudler Fine Foods currently does not have any type of e-commerce technology that will allow Kathy to expand her business services. Kudler Fine Foods website lacks online products ordering. The website is very poor and only reflects information such as phone number, address, a map quest, hours of operation and the companies departments i.e., Bakery; Meat & Seafood; Produce (fruits, vegetables, herbs and spices); Cheese & Dairy; and Wine. Each department describes it services and the products it offers but it is not possible for potential consumers to place online orders. This limits financially the benefits the company could possible obtain.
With the implementation of e-commerce services the Kudler Fine Foods will facilitate the buying process for their customers, eliminating the necessity of physically visiting the store in order to buy products, which would lead to increased profit.
Online ordering system will allow old customers to have access to the website and place an order to have it ready for pick up. Old local customers and new potential customers could also benefit from the creation of an e-commerce service with the convenience of local delivery service, and the last services Kudler Fine Foods could offer to their clients will be next day delivery within the US and worldwide.
Frequent shopper programmes (programs) are the retail sector’s equivalent to frequent flyer programmes.
Frequent shopper programs allow consumers to earn points as part of a reward program, and such...