Aloe% heat% lotion% is% an% excellent% massage% lotion% for% topical% use% to% soothe% and% relax% everyone.% The% psychographic% segmentation% of% this% product% is% the% motive' –% namely' better' health,' more' wealth,' and' secured' future.% Its% appeal% is% on% economy% (high% quality/low% price),% reliability% (good% performance% for% soothing% stress% and% strains),% and% dependability% (trusted% in% producing% effective% result).% Also,% its% benefit% segmentation% of% what% the% consumer% seek% from% the% products% such% as% soothing% relief% after%working%out,%emollient%formula%etc.% Aloe%heat%lotion%is%a%multisegment%targeting;%its%market%share%is%of%multiple%ages%and% ethnic% groups.% This% has% benefited% the% firm% in% sales% volume,% higher% profits% and% larger% market%share.%
Its% product% warranty% expresses% the% simple% statement% quality% guarantee% of% 100%% stabilized% aloe% vera% gel.% Also,% I% am% a% straight% buy% of% this% product% with% response% routine%involvement%and%a%shopping%consumer.%
The% marketing% mix% of% aloe% heat% lotion% is% product% (the% benefit,% quality% and% reputation),%distribution%(products%availability%at%every%area%within%consumer%reach% by% local% personal% distributors),% promotion% (online% marketing% and% personal% selling)% and%price%(less%expensive%among%competitors%that%generates%more%revenues).%
Company History/Background Information
Lynx body spray is one Unilever’s production and selling of more than its 400 brand names. Unilever origin dates back to 1885 when the world's first branded and packaged laundry soap was launched by William and James Lever. The merging of Lever Brothers and the Dutch margarine unie in 1929 forms one of today’s oldest and biggest multinational organizations.
Today, Unilever is the world's third-largest consumer goods company with its selling products available in 190 countries. With two global headquarters, London is home to one and Rotterdam in Netherland....