Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown a forceful share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena.
Nelnet’s vision of “Making educational dreams possible”  shows the priority that Nelnet, as a company, gives to their customers. They also utilize a set of Core values that shows priority to their customers, business partners and associates that play a vital role in every decision the company makes. These core values include:
1) Customers are number one.
2) We will create an environment in which associates can succeed and are treated with dignity and respect.
3) Personal, physical, financial, professional well being
4) Truth, honesty, integrity, and clear, open communication are fundamental to our success.
5) Our goal is to create a diversified educational services company that preserves intellectual capital. 
Nelnet is currently building their strategic plan around their suite of services centered on quality educational planning and finance products. The strategy helps families across the country reach their individual educational goal. The strategy can start helping families as early as kindergarten and continue through Graduate school. The strategy is known as the educational life cycle. [See graph 1] It should also be noted that the strategic life cycle also relates to school clients that Nelnet serves as well. So with one strategy, Nelnet is covering all customers, small or large. One integral piece of the strategy is becoming part of the educational seeking family at an early stage in their planning and goal setting. Nelnet is helping the family save for college by starting a 529...