As a child sits in front of a television after school to obtain a fill of cartoons and other children programming available many breaks occur during the program. These breaks are filled with numerous commercials for the newest toy available as well as toys that have been around for over 20 years and many more to come. Checking the mail daily also held many advertisements for household products or sources of entertainment for adults in the home. The commercials and mail advertisements are just some of many platforms that marketing departments use to get their product on the mind of consumers. With the birth of digital video recorders commercials have lost some of the power they once held. Mail advertisement or “snail mail” have also lost audiences with the e-mail age. Marketing is responsible for finding new ways to reach consumers.
My personal definition of marketing is how an organization presents itself to current and prospective clients via many platforms. Marketing also have the responsibility to listen to what clients want and expect from a product or service. Prospective clients also have good information to offer to marketing such as what a product of service would need or not need to get his or her loyalty as a customer. With the presentation of a new idea or product comes testing and trials, which marketing may also fall responsible for.
Definition by Source
Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably,” (Kotler & Keller,pg. 5). Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partner, and society at-large (Armstrong & Kotler, pg. 6).
Organizational success is not always found in the numbers or profits. Organizations operate with purposes and goals. When an organization has...