Marketing concept and its context
I never thought of learning about “marketing” in my wildest dream or taking a MBA
program. However, since I am trying to obtain the MBA degree, I should learn what is
the “marketing” and how I could apply in my professional field as well as in my personal life.
Many people surprised when I mentioned that I am a clinical social worker who counsels people
and help making better life emotionally, psychologically, and emotionally. They wonder and
asked me why I am trying to obtain MBA degree. I can almost read their mind saying, “you want
to be a business person who wants to make money and you’re a social worker who supposedly
I knew I started this MBA to encourage one of my friends. She wanted to pursue a
higher degree so she could find a better and higher paid job in the future. However, she is now
returned to the States and I am left not really having the “purpose.” I now realize though that this
study and achieving another higher degree will only help me in my personal and professional
life. I learned how the “system” is working, how to budget and manage money (although in a
bigger scale), how to manage human resources, and learned how the laws in the business sector
American Marketing Association states that the definition of “Marketing” is an
organizational function and a set of processes for creating, communicating, and delivering value
to customers and for managing customer relationships in ways that benefit the organization and
its stake holders (Kotler & Keller, 2006, p. 6). It also states that marketing management is an art
and science of choosing market target through creating, delivering, and communicating superior
customer value. With this marketing definitions, I maybe able to rethink or reorganize social
MARKETING CONCEPT AND ITS CONTEXT
work field as reorganized” market” field from its belief of “service” field where customers be
able to easily access...