Marketing Concept and Its Context

Marketing Concept and Its Context

  • Submitted By: tatumh
  • Date Submitted: 01/20/2011 7:12 AM
  • Category: Business
  • Words: 658
  • Page: 3
  • Views: 685

Marketing concept and its context

I never thought of learning about “marketing” in my wildest dream or taking a MBA

program. However, since I am trying to obtain the MBA degree, I should learn what is

the “marketing” and how I could apply in my professional field as well as in my personal life.

Many people surprised when I mentioned that I am a clinical social worker who counsels people

and help making better life emotionally, psychologically, and emotionally. They wonder and

asked me why I am trying to obtain MBA degree. I can almost read their mind saying, “you want

to be a business person who wants to make money and you’re a social worker who supposedly

I knew I started this MBA to encourage one of my friends. She wanted to pursue a

higher degree so she could find a better and higher paid job in the future. However, she is now

returned to the States and I am left not really having the “purpose.” I now realize though that this

study and achieving another higher degree will only help me in my personal and professional

life. I learned how the “system” is working, how to budget and manage money (although in a

bigger scale), how to manage human resources, and learned how the laws in the business sector

American Marketing Association states that the definition of “Marketing” is an

organizational function and a set of processes for creating, communicating, and delivering value

to customers and for managing customer relationships in ways that benefit the organization and

its stake holders (Kotler & Keller, 2006, p. 6). It also states that marketing management is an art

and science of choosing market target through creating, delivering, and communicating superior

customer value. With this marketing definitions, I maybe able to rethink or reorganize social


work field as reorganized” market” field from its belief of “service” field where customers be

able to easily access...

Similar Essays