NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE
Unit19: Marketing Planning
ASSIGNMENT TITLE
Marketing Audit
ASSIGNMENT NO
1 of 2
NAME OF ASSESSOR
TRAN THI THU GIANG
SUBMISSION DEADLINE
4pm, Monday – October 22, 2012
I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.
________________________________ _________________________
Signature Date
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FOR OFFICIAL USE
ASSIGNMENT GRADE
Common Skills Grade
A
B
C
D
E
F
G
Unit outcomes
Outcome
Evidence for the criteria
Feedback
Assessor’s decision
Internal Verification
Compile marketing audits
(1)
Appraise the processes and technique used for auditing the marketing environment
a
Apply organisational and environmental auditing techniques in a given situation.
b
Examine
the main barriers to marketing planning
(2)
Identify the main Barriers to the marketing planning
a
Suggest how organisations may overcome barriers to marketing planning
b
Merit grades awarded
M1
M2
M3
Distinction grades awarded
D1
D2
D3
Professor’s additional feedback and comments
Overall Comments By Assessor
Assignment
( ) Well-structured
Reference is done properly / should be done (if any)
Overall, you’ve
Areas for improvement:
ASSESSOR SIGNATURE DATE /...