Market strategies has changed over the years. Over the next five years things will continue to change. But, I believe that radiance should purse over the next five years should be in public relations, segmentation, targeting, and positioning analysis, and customer analysis. The reason I believe public relations is important strategy is because it includes all non-advertising-based communications with organizational publics and stakeholders. Most healthcare providers would conduct public relations activities in- house. Also, they are publicizing image- enhancing events, monitoring messages, and performing damage-control activities. The STP analysis (segmentation, targeting, and positioning) Kolter and Armstrong (2007), helps the marketing team meet the goal of optimizing revenues by reaching the proper audience, both in terms of the services offered and the methods used to contact the individuals who might require such services. Than last, I picked customer analysis. With the customer analysis it provides the marketers with an-depth understanding of an organizations customers, ot patients in the healthcare systems.
I think radiance should engage in lifestyle, sponsorship, and event marketing because it involves tapping into a target audience. Lifestyle marketing can target employees of a single company or an organization or be oriented to a more general audience in an auditorium or a meeting center.
I believe that Melissa should just wait it out and let some time pass before responding because the decline in business may not be connected to PR issues, the best response would be NO response. Before devising a marketing strategy, Melissa can gather information about the public perception of radiance and its impact on business.