Strategic Plan for Wawa
STR581
March 23, 2013
TABLE OF CONTENTS
EXECUTIVE SUMMARY …………pg. 3
COMPANY PROFILE……………………………………………………………….PG. 3
CORE VALUES pg. 4
INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4
SWOT ANALYSIS PG. 5
BEST VALUE DISCIPLINE……………………………………………………...…PG. 8
GRAND STRATEGY………………………………………………………………..PG. 8
RECOMMENDATION………………………………………………………………PG. 9
IMPLEMENTATION………………………………………………………………...PG. 10
OBJECTIVES………………………………………………………………………...PG. 10
FUNCTIONAL TACTICS…………………………………………………….……..PG. 10
ACTION ITEMS…………………………………...…………………………………PG. 11
MILES STONES AND DEADLINES……………………………………………….PG. 11
TASKS AND OWNERSHIP………………………………………………….……...PG. 12
KEY SUCCESS FACTORS……………………………………………………….…PG. 13
BUDGET AND FORECAST………………………………...…………………….…PG. 14
CONTINGENCY PLAN…………………………………………………………..…PG. 15
CONCLUSION.………..………………………………………………………….…PG. 16
REFERENCES.………………………………………………………………………PG. 17
Executive Summary
Following this summary is the proposed strategic plan for Wawa as the organization expands to the Florida market. Wawa’s core values demonstrate the organization’s desire to please the customer, build lasting relationships, and providing quality service. Wawa designs the culture and environment of the stores to be a warm, friendly, and comfortable environment, enticing customers to return frequently. Leadership at Wawa strongly believe that once a customer enters a Wawa store, the employees, quality, and prices will entice him or her to become a loyal customer, building a relationship that will last a lifetime. A key aspect of Wawa’s success is the customer loyalty and quality of food service. Employees create a home environment, welcoming the customers with a fresh meal, and competitive prices, leaving the customer satisfied.
The market for fresh, fast, and convenient food is growing. Hence, Wawa is venturing to the Central Florida region to expand operations and brand recognition. Predictions...