Mixed Martial Arts effect on the media and politics
The roar of the crowd cheering with impatient voices, the lights that shine bright everywhere, especially in the middle of the area where two humans will put their body, sweat and tears on the line. That’s the feeling that is inside an arena where the headline of the night is a match between mixed martial artists who have come to please the crowd. Its their job, but even if its all in a days work, they enjoy what they do because this is their dream, their lives, their home. Mixed Martial Arts is very popular but not so much when it first originated to be a full fledged sport. Many people thought of it as kind of like they were gladiators and must fight to the death, even though it really wasn’t. UFC was the first and still is the most famous and most known. They used these terms of fighting to the death just for marketing, to make more people watch the show. Sure enough, it became very controversial but the sales where better than expected, and the way it was going was a success in all. It was judged a success by selling almost 81,000 pay per views, but created very little stir in mainstream media. It did run afoul of traditional martial artists, who had built careers on selling people training in martial arts. A huge franchise had been built around martial arts, including several magazine publications. With the success of the first event, SEG, who was the main marketer of the controversial sport, began marketing there second event. Here , UFC marketing manager Campbell McLaren issued a press release that stated: “each match will run until there is a designated winner – by means of knockout, surrender, doctor`s intervention, or death”. Even with or perhaps because of the market blunder, the second event sold over 125,000 pay per views , a substantial increase over its first show. With its continued success, more mainstream media outlets were taking notice. Its popularity was increasing no doubt...