MKT 305 WEEK 9 QUIZ 8 CHAPTER 13
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MKT 305 WEEK 9 QUIZ 8 CHAPTER 13
TRUE/FALSE
1. Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.
2. A feature is a performance characteristic of an object.
3. A benefit is a perceived favorable result that is derived from the presence of a particular feature.
4. Not all evaluative criteria are equally important.
5. Relevant criteria are the evaluative criteria that are related to the actual choice that is made.
6. Determinant criteria remain constant across situations.
7. Affective criteria include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.
8. Rational criteria pertain to functional or economic aspects associated with an alternative.
9. Bounded rationality describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing.
10. With affect-based evaluation, consumers evaluate products based on the overall feeling that is evoked by the alternative.
11. Emotions and mood states play a big role in affect-based evaluations.
12. With benefit-based evaluation, alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.
13. Product traces are mental representations of stored knowledge about groups of products.
14. The number of levels and details within each level of a consumer’s product categories is influenced by involvement and perceived risk.
15. Distinctions at basic levels in a consumer’s product categories are very specific, while distinctions at subsequent levels are generally made across product categories..
16. The different levels of product categories can be referred to...