MKT 421 Final Exam Answers – New 2016
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A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
The product life cycle refers to __________.
a concept that describes the stages a new product goes through from product concept to commercialization
the average life span of a product
a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline
a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline
Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the
ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______.
What is the marketing objective for the growth stage of the product life cycle?
maintain brand loyalty
increase market share
In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The...