MKT 421 (Marketing Plan) Entire Class Week 1 -5
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MKT421 Wk 1 Defining Marketing Paper
How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
Personal Definition of Marketing
The author believes that marketing consists of all the steps taken by a company to create interest of public in a product and attracting them into purchasing. Advertisements and sales promotion techniques are a part of this process. Briefly, every activity undertaken in order to ensure sales can be counted under marketing.
WEEK 1 DQS
MKT421 Wk 1 DQ 1( Markeing Defination)
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
MKT421 Wk 1 DQ 2(Why is planning important in marketing)
Assume you are the newly hired marketing manager of a company. As y
ou spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
MKT421 Wk 1 DQ 3(organization use the different components of the marketing mix)...