Marketing a product or service is not just about selling that product or service. There are many factors that go into how one plans to bring a product or service to market. The marketing plan is the work and research gathered for a specific product or service. It is also a company’s ability to organize that information in a manner that outlines all elements of the marketing mix. One of the many factors that make a marketing plan successful is the company’s ability to strategically their venture effectively. In order to have an effective plan, companies must have a well-designed marketing plan. The ultimate plan is the satisfy customers. A good marketing strategy will do just that, satisfy customers. According to Perreault and McCarty, “Marketing strategy planning means finding attractive opportunities and developing profitable marketing strategies” (Perreault, 2011, p.33).
Team A’s marketing plan will define new do-it-yourself pet grooming service offer by the PetSmart Corporation. PetSmart is a one stop shop for all pet needs it provides a variety of services for all animal companions. It also operates in much of the western hemisphere, with stores in Canada, U.S.A, and Puerto Rico. Sixty percent of the company locations provide veterinary care through Banfield Pet Hospital, which operates separately from PetSmart, but 20 percent equity interest of Banfield is owned by PetSmart. Along with this outside venture PetSmart also has pet hotels, grooming salons, dog training and a full line of animal products (PetSmart, 2010). PetSmart is an innovative company that has capitalized on the deficit left by the .com craze, proving that online pet services/retail is still profitable without a sock puppet mascot. The profit is noted through the public trading of the company shares on the stock exchange, which currently shows each share carries a value of $67.47 (New York Times, 2014). To...