MKT 431 UOP Course Tutorial/tutorialrank

MKT 431 UOP Course Tutorial/tutorialrank

MKT 431 Business Opportunity Paper (UOP)

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Select an industry from the following list and develop a business idea for that industry:

Apparel

Food and Beverage

Telecommunications

Home improvement

Technology

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MKT 431 Entire Course (UOP)

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MKT 431 Niche Marketing and Customer Involvement Presentation

MKT 431 Marketing Your Business Paper

MKT 431 Ethics and Product Consumption Paper

MKT 431 Memo to Business Partners

MKT 431 Trends and Conditions Paper

MKT 431 Business Opportunity Paper

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MKT 431 Ethics and Product Consumption Paper (UOP)

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Select a company with a reputation for ethical business practices.

Write a 750- to 1,050-word paper in which you complete the following:

Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.

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MKT 431 Final Exam Guide

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FINAL EXAM MKT431 (10 points) – Fill in the Blank

Student’s Name _____ ____________________

1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________.

2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to...

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