MKT 438 ENTIRE COURSE (UOP)
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (Uop)
MKT 438 Week 1 DQ 1 (Uop)
MKT 438 Week 1 DQ 2 (Uop)
MKT 438 Week 1 DQ 3 (Uop)
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (Uop)
MKT 438 Week 2 DQ 1 (Uop)
MKT 438 Week 2 DQ 2 (Uop)
MKT 438 Week 2 DQ 3 (Uop)
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (Uop)
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (Uop)
MKT 438 Week 3 DQ 1 (Uop)
MKT 438 Week 3 DQ 2 (Uop)
MKT 438 Week 3 DQ 3 (Uop)
MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (Uop)
MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation (Uop)
MKT 438 Week 4 DQ 1 (Uop)
MKT 438 Week 4 DQ 2 (Uop)
MKT 438 Week 4 DQ 3 (Uop)
MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (Uop)
MKT 438 Week 5 Final Exam (Uop)
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) (Uop)
MKT 438 Week 5 DQ 1 (Uop)
MKT 438 Week 5 DQ 2 (Uop)
MKT 438 Week 5 DQ 3 (Uop)
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MKT 438 Final Exam Guide (Uop)
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Complete the Final Examination.
1. The objective of public relations is to sell:
2. The R-A-C-E approach to defining public relations includes the following components:
3. The job of public relations professional is very much that of an “interpreter,” where he interprets:
4. Which of the following trends contributed to the evolution of public relations in the United States?
5. Public relations goals must be defined by:
6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to get morale back up again,” said Darren, the firm’s public relations...