MKT 575 Entire Course
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MKT 575 Week 1 DQs
MKT 575 Week 1 Assignment Identify the Macro Environment
MKT 575 Week 2 Assignment Marketing Plan Evaluation
MKT 575 Week 3 Reflection
MKT 575 Week 3 Assignment Case Study
MKT 575 Week 4 DQs
MKT 575 Week 4 Assignment Case Study
MKT 575 Week 5 Assignment Keurig Case Study
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MKT 575 Week 1 Assignment Identify the Macro Environment
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Consider a company with which you are familiar. Review its corporate website.
Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals. Are the company’s vision, mission goals, and marketing goals adequate or lagging based on today’s environmental issues? Consider the following:
Economic
Political
Legal
Social
Cultural
Technological positions
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MKT 575 Week 3 Assignment Case Study
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Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in “Cases for Part 2” of Strategic Marketing
Write a 1,050- to 1,400-word paper to summarize your analyses of the case. Address the following in your paper
Describe the target market
Discuss the positioning strategy. How effective is it?
Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
What changes would you make?
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MKT 575 Week 5 Assignment Keurig Case Study
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