MKT 578 Entire Course
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MKT 578 Week 1 DQs
MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper
MKT 578 Week 2 DQs
MKT 578 Week 3 Learning Team Reflection
MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
MKT 578 Week 3 DQs
MKT 578 Week 4 Learning Team Reflection
MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
MKT 578 Week 4 DQs
MKT 578 Week 5 Learning Team Project Public Relations Planning Paper
MKT 578 Week 5 DQs
MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER
MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint
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MKT 578 Week 1 DQs
Week 1 DQ 1
Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained. Similarly, marketing often serves to enhance an organization's reputation, products and services. In what ways can we distinguish public relations from marketing?
Week 1 DQ 2
Provide one example of a company that is pursuing traditional public relations activities. Provide one example of a company that is implementing public relations in a new and broader role. In what ways are these two perspectives different and in what ways are they similar?
Week 1 DQ 3
What are some of the unique issues that confront public relations in the 21st century? What may be the primary areas of opportunity for public relations professionals in the years ahead? Be specific in your answer.
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MKT 578 Week 2 DQs...