1. My company’s product
a. Discerption: Pebble is the first watch built for the 21st century. It's infinitely customizable, with beautiful downloadable watchfaces and useful internet-connected apps. Pebble connects to iPhone and Android smartphones using Bluetooth, alerting you with a silent vibration to incoming calls, emails and messages.
b. Pricing: you can get pebble for 15000 Yen. The watch itself it only costs 2000 that includes the parts inside and the frame. But we have to put in mind our fixed and variable costs. According to our calculations fixed costs per watch is around 5500 which includes rent(website, servers, others) , buildings, machinery, etc. and on the other hand Variable costs per watch is around 4500 include wages, utilities, materials used in production, etc. that is a total of 12000 yen so we have 3000 yen profit and cover up for future costs.
2. Product promotion and marketing
a. Since my product is targeted to a certain segment. So my goal is to reach these people and deliver my marketing massage using marking communications based on a psychographic research that would let me the certain segment whom I am targeting.
b. I am going to use online communication, at the evaluation of alternatives stage, because at that point I have an advantage since he compared my product with others and saw we have more features than other existing watches yet wear cheaper and read reviews that support that. At that stage if I use online communication he would be more obligated to buy more than any other stage, because he saw the evidences that supports my product and he became more vulnerable and easier to target.
3. Consumer investigation and how to deal with it
a. We do not have a physical store, but if he went to a store to compare our product to competitor then we have an advantage in hand. Since we do not have a physical store we can cut that from our product price which will give us a big advantage price wise.
b. We can offer better...