Netflix is an internet television network that is comprised of a DVD-by-mail division and an online streaming segment. It is the largest subscription service with movies and television shows that can be watched anytime and anywhere with movies that can be streamed from televisions, smart phones, computers and tablets. The company has endured many highs and lows over the past several years and ended 2013 on a positive note. Although the financial situation is looking optimistic, there are many strengths, weaknesses, opportunities, and threats that Netflix needs to be aware of and work on to maintain the standing in the television streaming market. The company has endured through some tough lessons brought on in large part from CEO, Reed Hastings. Taking a look at the Change Management Continuum, Strategic Planning Process, Porters 5 Forces Model and Tuckman’s forming-storming-norming-performing model shows the company where it stands.
There are several strengths that are favorable for Netflix. The first is content, meaning that they have some pretty big shows available including House of Cards and Orange Is the New Black. Ted Sarandos, the company’s Beverly Hills-based content chief states that Netflix’s goal is, in part, to become HBO before HBO can become Netflix. “They do great content that people love. What are the things we do well? It’s the delivery technology, the user interface stuff, the integration into computing devices, and the seamless streaming.” (Vance, 2013) With big names shows like this, the company is able to stay ahead of the competition.
Customer loyalty is another strength for the company showing that there is a significant advantage in being the first in a market and having a large subscriber base. Netflix is known for excellent customer service and that helps facilitate customer loyalty. Ramon Icasiano, who headed Netflix customer service from 2001 to 2006, said that Netflix founder and CEO Reed Hastings would sometimes take...