operation strategy at Galanz

operation strategy at Galanz

1. Preamble The case study provided on ‘Operations Strategy at Galanz, a company in China, is fairly comprehensive and designed to bring out the learning outcomes of the course. Every case study however tends to be dated almost as soon as it is written. Additional research from peer reviewed journals is permitted but not compulsory. The aim is to provide students with a ‘setting to work from’ that allows them to use the tools and techniques provided in the course to achieve the learning outcomes. Students may make intelligent assumptions where information is not available. Students will be formed into groups representing young managers /analysts acting or in an advisory capacity to senior management or the board. The case study provided to the class captures the course work and learning of the course at the strategy/operations policy level. Key questions for analysis and investigation by each group are captured below:  What are the Order Winners (or Order Winning Factors OWF), Order Qualifiers (Order Qualifying Factors - OQF) for Galanz in the microwave oven business in the early stages of its development? How have these OWF and OQF impacted on Galanz’ operations priorities and objectives?  How do these operations priorities at Galanz reflect the requirements of the customers and affect the way the firm competes in the market place for microwave ovens?;  Rank and compare the importance of Galanz’s operations objectives. These might include, but not be limited to cost, quality, flexibility, delivery, quality of service, innovation etc. Has the relative importance of these factors changed over the years?  What role has technology played in the success of Galanz? How has the technology migration been managed?  What are Galanz’s competitive and operational strategies and how does its operations strategy support its competitive strategy and its competitive advantage. How have Galanz’s operational capabilities changed over time?  What are the trade-offs involved...

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