Operational Implementation Plan
Operational Implementation Plan
Introduction
The operational implementation plan is the day to day activities of the organizational process. “Operational planning focuses on a firm's products and services and develops plans to maximize market share and develop financial projections” (Johnson, n.d.). Trashy Heels operations is the information that is gathered, mobile charts, ordering merchandise, checkout process and relationships that are develop. According to Johnson from charon.com, “operational planning focuses on the production, equipment, personnel, inventory and processes of a business”. The goal of the operational implementation plan is focusing on selling its premium products or reducing variable costs.
Functional Tactics
Tactical planning is an extension of strategic planning, and tactical plans are created for all levels of an organization (Johnson, n.d.). Because, Trashy Heels is an online business marketing is the most important factor that will help brand the company. Therefore, driving sales and providing customer service is the main focus for the business. First, Trashy Heels focus on the SKU’s that most retailers rarely carry. The products that Trashyheels.com offer to customer are fashionable club wear dresses, tops and bottoms. The material of the pieces are polyester and spandex which creates a dressy look. Compared to existing stores merchandise at Macy’s or Forever 21, Trashy Heels beats the price and offers the latest looks. Online boutiques such as Trashy Heels, offers products that shoppers will not find in their nearby mall. The items that are resold are made from China therefore, most of these items are rarely found in the U.S.
Shipping is another tactic that helps the organization offer efficient and effective services. “Price levels for click and drive may be lower than for e-commerce with home delivery, as the cost of the “last mile”...