Organizational Behavior Principles
Unit 2 Individual Project
Groups in Organizations
Professor Brandon DeLeeuw
December 1, 2015
There are three main theories of motivation. One of the most important factors to achieve success in any business is to have the ability to motivate your employees. Not all employees are alike. It can be a challenge to understand what makes each one tick so that you can apply a motivational technique. A number of motivational theories have been developed over time that can help you get the most of your workers. (Joseph, n.d.) The three motivational theories that will be explained throughout my reading are as follows:
Hierarcy of Needs – A psychologist Abraham Maslow developed this theory in 1943. This theory places human needs into five different categories ranging from basic survival needs such as food, and shelter to the need of self-actualization. According to Abraham Maslow, once an individual need is satisfied the individual can seek to achieve the next level. Once this has been applied to work the theory implies that you and the employer must understand the current need level of each individual to know what will motivate them. The theory is shaped like a pyramid to included self-actualization, esteem, love/belonging, safety, and physiological. Some of the advantages of this theory are the need for power and status. It also helps to focus on advertising appeals on specific needs shared by a large segment of the target market. Some of the disadvantages are that it cannot be tested empirically. There is no way to measure how satisfied one level of need must be before the next higher need becomes operative. The model is too culture-bound and lacks validity across different cultures and the assumptions of the hierarchy may be restricted to Western cultures.
Motivation-Hygiene Theory – This theory was developed by Frederick Herzberg in 1959 and also known as the Two...