Potato Chips and Crisps Market-An Insight On the Important Factors and Trends Influencing the Market

Potato Chips and Crisps Market-An Insight On the Important Factors and Trends Influencing the Market

  • Submitted By: amyjames
  • Date Submitted: 06/01/2016 9:59 PM
  • Category: Business
  • Words: 837
  • Page: 4

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Potato chips are the most proffered and major part of global snacks market. Potato chips is defined as the thin slice of potato
that is deep fried or baked till it gets crispy.. The market can be segmented on the basis of types such as , finger fries and
crisps,. It can also be segmented on the basis of the taste such as plain salted, chilly, and flavored chips such as tomato, onion
and cream among others.
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The potato chips global demand has increased with the introduction of different flavors to meet the taste preferences of varied
consumers. . The young generation has shown a positive response for new flavors of chips and crisps. The preference for baked
cheeps is increasing to avoid the health hazards associated with deep fried chips. Presently The companies are coming up with
innovation such as low sodium content in their chips to make it more preferred chips than the rest varieties available in market.
The potato chips and crisps present huge potential for the innovations in recipes and flavors.
The potato chips and crisp are considered to be the most consumed snacks worldwide, the increase in disposable income,
experimenting with new flavors with different seasons, attractive marketing strategies to make consumers to buy product are
the major factors that...

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