1. I would say to a big extent that “Masculine” toys emphasize violence and high activity and “Feminine” toys emphasize quiet home based and pro- social pursuits. I think this because I found a lot of Masculine toys which emphasize high violence and activity. These toys include: small soldiers action figures, Star wars double take death kit, and WWF ring warriors wrestling kits. These toys show masculine traits which are aggressive, active, dominate, and competitive. The Feminine toys I found that are quiet home based and pro – social pursuits are toys such as “ My sweet Home” doll set, “Baby Born” doll, My little helper stove, and “2 in 1 vacuum set.” Young girls learn that their roles take place in the home. They learn that their duties require completion of house hold chores and nurturing the children while; boys learn they must be strong and “Warrior-like” in order to be accepted as a real man.
2. Yes Masculine toys are separated from feminine toys. Toys “R” Us actually divides toys into blue and navy blue “boys” section, and a pink and white “girls” section.
3. As stated in question two neither gender stereotyped toys are promoted at the front of the store or at the end of the isles. Toys “R” US is divided into sections which are color coded. But I did find that the female section is was much bigger than the male side possibly feeding into the stereotype that women have more material objects than men.