ITC Ltd. Education & Stationary Karan Ganju.
[ Product Portfolio DevelopmentProduct
Category: Pen’s within the price segment Rs 50- Rs 200]
Submitted by: Karan Ganju, Enrollment Number: 11BSPHH010381
A Report On “Product Portfolio Development Product Category: Pen’s within the price segment Rs 50- Rs 200”
For ITC Ltd. Education And Stationary Business- Chennai A report submitted in partial fulfillment of the requirements of the MBA program of ICFAI Business School, Hyderabad
Submitted by: Karan Ganju 11BSPHH010381
Company Guide: Mr Varun Goel
Faculty Guide: Dr.Venugopal Rao
I hereby declare that the project report entitled “Product Portfolio Development Product Category: Pen’s within the price segment Rs 50- Rs 200” has been prepared by me during the period from 12th March to 2nd June 2012 under the guidance of Mr. Varun Goel, BrandManager, ITC Education & Stationary Business, Chennai and Dr. Venuopal Rao, Faculty Member, IBS Hyderabad. I also declare that this project has not been submitted nor shall it be submitted in future to any other University or Institution for the award of any other Degree or diploma.
Signature Karan Ganju
TABLE OF CONTENTS
Acknowledgement Executive summary Chapter 1: Introduction Chapter 2: Economic & Industry Analysis Chapter 3: Company Analysis Chapter 4: Project Specific Analysis Chapter 5: Recommendation Chapter 6: Contribution Chapter 7: Learning Of Sip References
6 7 8 12 27 41 75 83 85 87
I take this opportunity to express my heartfelt gratitude to my company guide Mr. Karan Kumar(Marketing Manager) Mr. Varun Goel (Brand Manager), ITC Ltd. Education and Stationary Business, Chennai for allowing me to undertake this project and for all the facilities provided to me. I would also like to thank all the staffs of ITC for their support towards my task, I take this opportunity to sincerely express my profound gratitude to them who took time out of...