* Financial Resources:
Fiscal year | Revenue | Growth% | R&D | % Of sales |
2007 | $3,037,103,000 | 47% | $234,967,000 | 7.7% |
2008 | $6,009,395,000 | 98% | $359,828,000 | 6% |
2009 | $11,065,186,000 | 84% | $684,702,000 | 6.2% |
2010 | $14,953,224,000 | 35% | $964,841,000 | 6.5% |
Besides, RIM was one of the Canada’s largest companies with a market capitalization of $69.4 billion
* Technological Resources: technology of “complete blackberry solutions” as a converged device, cryptographic, and software source code.
Intangible assets 2008: $553,350/2010: $1,767,227
* Physical Resources: Waterloo campus and 3 wholly owned subsidiaries in Delaware and England.
Besides, RIM also has offices in Ottawa, Mississauga, Texas in North America.
Other like Europe, Asia-Pacific, Africa areas.
* Organizational resources?
* Innovation resources: ideas, 2100 engineers bring out many designs for the products.
* Reputational resources: “BlackBerry” brand name, “crack berry”.
* R&D: 2100 people in R&D 35% of employees from good universities p334
2008: spent $ 359,828,000 in R&D 6% of sales
2010: spent $ 964,841,000 in R&D 6.5% of sales
* HR: Experienced managers, highly educated employees all over the world
* Management: low employees turn over rate, work environment: flexibility, adaptability, and ability to work collaboratively.
One of “Canada’s 10 most admired corporate cultures.
* Manufacturing: unique and trusted products design. Cryptographic and software source code.
* Distribution: small to medium business, governments, and other wireless carriers, such as Rogers and Verizon.
Core competencies: R&D
Value chain analysis: outsourcing manufacturing (e.g. assembling products in China as Apple does)
1. Status Quo: keep what they are doing now.
Advantage: avoid investment...