PRODUCT & BRAND MANAGEMENT
PROFF . SABEEHA FATIMA
AMITY BUSINESS SCHOOL
( MBA – IB ) THIRD SEMESTER
We express our sincere thanks to Mr. SABEEHA FATIMA , our Mini Project guide to have given us the opportunity to work on such a challenging project. We also would like to thank the our own Amity University Students’s help, without which it would not have been possible to accomplish the project successfully. Their timely feedback has facilitated in bringing the project in the present form.
Last but not the least I would also like to thank our friends who took time off to share insights about their experiences while purchasing branded WATCHES. This helped us immensely to understand the psyche of the consumer. We just hope that the recommendations and suggestions presented by us are considered seriously.
This is to certify that Mr. Shubham Parashar, Mr. Muzzamil Iqbal & Mr,Satyan Shiva has successfully completed the research project, as a part of academic fulfilment of Master of Business Administration (MBA) in the area of Product & Brand Management project .
Mrs . SABEEHA FATIMA
The Role of Product & Brand Management
Product and brand management is the heart of marketing. The product manger or brand manager [usedbinterchangeably in most contexts] is the hub of a range of activities – advertising & sales...